Hunt the Right Game
65% of businesses say that generating leads and traffic
is their biggest challenge
Seven Reasons Your Lead Marketing isn’t Working
For lead marketing to work, there needs to be a solid offer, an understanding of product-market fit, audience appreciation, and good marketing infrastructure. We bridge the gap between expectations and reality with marketing scaffolding that addresses shorter-term goals but, crucially, leads to established marketing infrastructure and long-term compound growth.
Issues upstream (market orientation, product-market fit, positioning, messaging, segmentation, targeting, and so on) will manifest downstream (promotions, leads, sales). Aside from unrealistic client expectations, and insufficient budget, these common “don’ts” negatively impact campaigns, rendering lead marketing unsuccessful:
1. You don’t have an understanding of relevant economics and consumer behaviours
Not understanding economics and consumer behavior can harm lead marketing by resulting in poorly targeted campaigns, inefficiencies in resource allocation, diminished consumer trust, and missed opportunities to address market needs effectively.
2. You don’t what it is you are offering your prospects or potential customers
Failing to understand your offering leads to vague messaging, weak value propositions, and misaligned campaigns. This confuses prospects, erodes trust, and significantly reduces the chances of generating quality leads.
3. You don’t know who your audience or customers actually are, and what turns them on
Failing to understand your audience’s demographics, interests, and motivations results in campaigns that don’t resonate. Irrelevant messaging and poor targeting reduces engagement, erodes trust, and leads to low conversion rates.
4. You don’t know what the consumer challenges are, and how you can solve them
Not identifying consumer challenges or showcasing solutions causes campaigns to miss their mark. Without addressing pain points, messaging lacks relevance, fails to build trust, and leads to fewer qualified enquiries.
5. You don’t know how to reel people in and spark conversations with them
Failing to engage and converse effectively with audiences leads to disinterest and mistrust. Poor communication hinders relationship-building, reduces brand connection, and ultimately diminishes the volume and quality of generated leads.
6. You don’t have the marketing infrastructure in place to generate and capture leads
Lacking proper marketing infrastructure hinders lead generation and capture, resulting in missed opportunities, inefficient resource use, and reduced sales. Poor systems fail to track, nurture, or convert leads effectively, impacting growth.
7. You’ve been led up the garden path by agencies promising leads, leads, leads…
Marketing agencies that overpromise and underdeliver erode client trust, waste budgets, and damage reputations. Unrealistic expectations lead to unmet goals, strained relationships, and missed opportunities, leaving businesses frustrated and growth hindered (we have a Cautionary Tale about that!)
Leading You Out the Woods
Our Leading Marketing Hatcher recognises the nuances of B2B and B2C Sales Cycles, and will be of benefit to SMEs, Startups, Corporates, and NGOs looking to kickstart structured and sustainable growth.
Ready to turn those growing pains into a growth spurt?
Lead Marketing Hatcher
One Thing Leads to Another
Comprising a lead discovery workshop(s), optimisation plan, creative strategy, and marketing infrastructure recommendations, this marketing hatcher leads the way!
We kick off your hatcher with a FREE SHOT OF HONESTY, and then begin our paid journey together to uncover:
A rock solid offer that is clear, cohesive, and enticing
Know what consumer’s challenges are, and what solutions to present
Creative ideas that appeal to an audience and set you apart
A strong brand voice that clearly conveys credibility and authority
An understanding of the economics and behaviours driving demand
Know how to reach people, and have content ideas to educate and engage
Take the Lead!
Our Lead Marketing Hatcher will equip you with tools you need to be in the hunt.